Last
week I have offered you a close look at the similarities
between the original Macintosh and the PalmPilot. This time around I
will extend this analogy even further. I will attempt to prove
beyond a reasonable doubt that the state of affairs in the handheld
industry as a whole is a lot like the situation in the desktop
workstation business of a few years ago.
As some of you might remember, a British company named Psion developed the first
digital organizer back in the early eighties. Ever since then, Psion
has been offering a wide range of products. Their merchandise,
however, has been off the general public's gadget radar,
particularly in the United States. One of the reasons for that is
the fact that Psions are probably the geekiest of the bunch. Because
of their sheer power and customizability, they are used by so-called
power users. In this respect a Psion user can be likened to a UNIX
fan.
Then there was Newton. It was supposed to be the greatest thing
since sliced bread. Newton's technological merits were numerous.
Unfortunately, it was released prematurely and was destined to
become the subject of numerous jokes for years to come. To make the
matters worse, Apple has totally mishandled Newton's marketing in a
way that only an arrogant established company could. Doesn't this
whole story remind you of what IBM did with OS/2? If anything, these
two products will forever serve as a proof that the most advanced
technology doesn't always win.
The other great PDA that never really caught on was Sony
MagicLink. At one point General Magic, the developer of the OS that
powered the device, was the darling of the industry. Where are these
guys now, you might wonder? They have gone the way of Amiga, leaving
a small but rather vocal group of dedicated followers.
You might also recall a number of Geoworks GEOS-based devices,
such as Hewlett-Packard OmniGo and Casio Z-series. While they did enjoy
considerable commercial success, their departure is hardly missed.
They have virtually disappeared by now, going the way of MS-DOS.
Lately, GEOS's role has been confined to very specific applications,
such as the fabulous Nokia 9000i PDA-in-a-cell-phone.
Of course, there was a number of other handhelds, in fact there
were lots and lots of them. I will leave it up to you to figure out
the rest of the analogies from the past. In the meantime, I will
move forward to examine the current situation in the world of
portable computing.
The two of the most prominent players are well known. One of them
is 3Com, whose Palm series is still enjoying the status of the
industry leader, just like Apple did with the Macintosh in the early
90's. On the opposite side of town the folks at Microsoft are
releasing new versions of Windows CE on regular basis, providing a
slew of industry heavyweights like HP, Casio, Phillips, and Compaq
with a bloated but flashy OS. Perhaps the millennium edition of CE
will be the portable equivalent of Windows 95. Only time will
tell.
The other significant remaining vendors are the above mentioned
Psion and the somewhat lesser known Franklin. The latter is
marketing a nifty gadget caller Rex. Rex has experienced only
marginal success, perhaps similar to that of BeOS. What makes the
two products so analogous is the fact that both are marketed as
"complimentary" to something else. Rex is generally used in
conjunction with a laptop, while BeOS is supposed to run well
alongside of Windows or MacOS.
In summary, the market niches occupied by Windows, MacOS, UNIX
and BeOS have their respective equivalents in the handheld realm,
namely CE, Palm, Psion and Rex. Everything else hardly gets much
publicity anymore, which is definitely a sign of an established
market. Or so it seems.
Am I missing something? If you look closely you will discover
that I have failed to find a handheld whose appeal is comparable to
that of Linux. This is one of the reasons why I insist that today's
PDA situation resembles the mid-90's of the desktop business, the
time when Linux was still lurking in the shadows.
An open source-powered PDA, anyone?